Marketing & ad copy

tagline, slogan, landing page, hero copy, headline, product description, ad copy, google ad, facebook ad, campaign, value prop, value proposition, cta, email subject, promo, sell, product page, app store description, elevator pitch, blurb

1. +Target audienceName the single most likely buyer persona and their awareness stage.
2. +Core value propositionLead with the single most differentiated outcome, phrased as a customer result not a feature.
3. +What the product actually is / doesState the category and one concrete mechanism; flag specifics to verify rather than invent.
4. +Differentiator vs alternativesContrast against the status quo and pick one axis (speed, simplicity, price, trust) to own.
5. +Tone / brand voiceConfident, plain-spoken, benefit-first; no hype words or clichés ('revolutionary','seamless').
6. +Format & lengthSpecify the exact deliverable and length; provide 3-5 distinct options since copy is chosen by comparison.
7. +Call to actionInfer the single next step from the funnel stage ('Start free', 'Book a demo').

Left out for this type: role ('world-class copywriter'); vague 'engaging/compelling/catchy/punchy'; generic 'clear and well-structured' format; default long rationale alongside the copy; SEO keyword stuffing where the channel doesn't need it; over-detailed persona backstory; superlatives/buzzwords as tone